The Western Association partners with From Now On for powerful digital engagement solutions.

by The Western Association

Newport Beach, CA – The Western Association of Professional Baseball Clubs (“WAPB”), an independent association of professional baseball clubs, has partnered with Omaha-based From Now On to deliver an all-encompassing mobile application to support its’ digital fan engagement strategies.

“The WAPB is excited first and foremost, to see light at the end of the tunnel and reintroduce our audience and targeted markets to our program, and to showcase all of the behind the scenes work that has been a tireless group effort during the past two years,” said Peter Young VP of Business to the WAPB Board of Governors. “In representing a league and its formation, it is our mission to change the game, without changing the game, and this partnership with From Now On allows us to achieve those goals by reimagining how our fans engage with and interact with our teams.”

After spending the past 18-months in a pandemic-forced hiatus, the Western Association, with its’ digital first approach spent this time exploring the latest in technological advances available in the sports industry, and chose to engage in this partnership with From Now On based on how their product and services met a variety of the League’s needs, including:

  • Overall User Experience
  • Innovative Approach to Fan Engagement
  • Ability to expand on team advertising inventory with added value to our partners
  • Commitment to Product Enhancement
  • The ability to integrate with other guest and back-end user data technologies 

Each team of the league will feature a new custom-built mobile application developed exclusively by From Now On using their FanXTM Mobile Engagement Platform. The app will bring schedules, score alerts, live stats, athlete and coach profiles, venue information and promotional content and place it directly in the palms of our guests. In addition, the app will be the one stop location for the management of our guests digital ticketing, the ordering of food, beverage, and merchandise, as well as provide access to live in-game audio for our fans, and a real-time connection to social media feeds, post-game videos, interactive games and more.  Best of all, the team apps will be free of charge to our fans, and available on both Apple and Android devices.

“From Now On is excited to be embarking on this journey with the WAPB, their member teams, and fans.” said Sue Thaden, CEO at From Now On. We’ve been impressed by the league’s commitment to providing a high-level fan experience and look forward to helping their clubs connect with their new fans and communities.”


At From Now On, our focus is on facilitating anytime, anywhere fan engagement through mobile technology. Our flagship FanX™ Mobile Engagement Platform serves our growing roster of over 100 colleges, high schools, teams, venues, and championship events to deliver personalized experiences to fans in-venue, on the go, and throughout the offseason at all levels of the game.

Learn more about From Now On and the FanX™ platform at or follow us @FromNowOnExp


The Western Association of Professional Baseball Clubs (“WAPB”) is an independent association of professional baseball clubs, founded in 2018, and set to launch in 2022 as the nation’s only true independent league, separate from affiliation or partnership with Major League Baseball. The Western Association will feature a 78-game regular season schedule and will feature the best in available talent on the field in competition for the Western Association Championship. With an adopted mission of “Changing the game, without changing THE GAME”, the WAPB and its members are set out to simply do things differently, while protecting the integrity of America’s Favorite Pastime.